Regional Sales Manager

Job Summary

Position: Regional Sales Manager – Canada
Department: Sales
Reports to: Director of Sales, Americas

This position is responsible for the development and management of Channel Partners, Customers and Prospects in their Region. Regional Sales Managers manage multiple districts within a region, maintains complimentary and competitive market presence and works with Senior Leadership regarding strategies and execution as appropriate for their territory.

In this role you will oversee all sales and distribution in your assigned territory and work to grow your market presence. Candidate must possess innate leadership qualities, excel in maintaining and onboarding clients and relationships, and have a true passion for sharing the benefits our product offering

Essential Duties and Responsibilities:

  • Leads the development of their region both with and without Channel Partner involvement.
  • Executes sales strategies in their region and with their Channel Partners.
  • Works closely with Vertical Market Managers to identify opportunities for growth.
  • Performs competitive analysis and maintains a database of complementary and competitive products and Channel Partners.
  • Establishes and maintains a healthy new project growth funnel to support regional, segment and product sales objectives.
  • Monitors and reports on VOC performance metrics to maintain highest level of customer service.
  • Develop value propositions and set target pricing accordingly.
  • Engage with the industry throughout the value chain and identify trends and unmet needs.
  • Drive new product development opportunities through market justified business plans.
  • Identify gaps in our current capabilities and develop action plans to address them.
  • Launch new products, gain early market acceptance, and accelerate penetration.
  • Own the 4-Ps for marketing and determine appropriate targets for Sales.
  • Identify, generate and capture more value from existing products in our portfolio.
  • Define and refine key strategic customers and establish strong collaborative relationships.
  • Conducts market research and identifies and tracks market trends.
  • Produces competitive analysis materials comparing product with its key competitors.
  • Identifies partnering opportunities for complementary third-party products to broaden company’s market share.
  • Maintains communications and contacts to collect and analyze technical, financial, schedule, and sales information for the region.
  • Call and potentially visit prospects to generate sales pipeline for sales goals & metric.
  • Generate weekly sales reports and submits them to management
  • Collaborate with the management team to improve marketing materials and expand the company’s marketing presence in the territory.
  • Attend industry trade shows to accumulate new leads and make productive contact with existing clients.
  • Update client information in the company contact database.
  • Stay on top of industry trends to identify potential opportunities for company growth.
  • Manage contracts and processes, to ensure conditions and requirement are fulfilled.
  • Analyze the territory/market’s potential, track sales and status reports.
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.

Key Performance Metrics:

  • Maximize the enterprise value. Exceed annual revenue and profit targets while positioning business for sustainable results in support of a 5-year strategic plan.
  • Facilitate a culture of excellence.
  • Maintain health and safety initiatives.


  • Bachelor’s degree in business, marketing, engineering or a related field.
  • Strong knowledge in the Industrial Power Industry.
  • Minimum of 7-10 years of professional experience, including 3 years as a Regional Sales Manager.
  • Commercial development acumen including value chain analysis, customer needs analysis, definition of value proposition, market positioning and a track record of success.
  • Willingness and ability to travel 50+%.
  • Highly competent in implementing strategies.
  • Excellent interpersonal, communication, public speaking, and presentation skills.
  • Demonstrated ability to work in a matrix organization and team environment.
  • Solid working knowledge of budgeting, sales, business development, and strategic planning.
  • Ability to generate respect and trust from staff and external constituencies.
  • Proficiency with ERP, CRM, and MS Office software applications.

Apply for this position

Job Category: Sales
Job Location: Burlington - ON - CAN

Apply for this position

Allowed Type(s): .pdf, .doc, .docx